Using and managing Tags

In this article:

What do Tags do?

Adding and removing Tags

What do Tags do?

Tags are an important way to sort and group your subscribers. You'll want to apply Tags that help you identify who to send which emails. This helps you target and reach out more effectively.

For example, if you've tagged a group of customers who purchased coffee, you may want to send them emails if you've got a great sale on coffee coming up, or you may want to share latte recipes. Or, perhaps you want to email and ask how well they liked it. Tag them with "coffee-customers" or something else that will help you organize who to contact about what.

Apply this same idea in a way that helps you!

Adding and removing Tags

Tags can be applied when importing contacts. But they can also added, edited, and removed after your contacts are imported.

To do this:

1. Go to Audience
2. Select any number of contacts

3. Click Update tags

   

4. Add, remove, and create tags as needed
5. Then Update tags

Tags can also be automatically added when someone signs up through your Subscribe form. Read more on this here.